#WhatTheAF
The series that explains business tech in plain English. No jargon survives.
11 articles
What 2020 was actually like for developers.
24-hour days. 6-month projects needed in 4 weeks. We were so deep in emergency builds we didn’t notice the world shut down. The AI rush of 2026 has the same energy.
Read it →What the AF Does Automation Look Like In: Service Trades
Not a pitch, a picture: what a plumbing, HVAC, or electrical shop looks like when the scheduling, invoicing, and follow-up run themselves.
Read it →What the AF is a webhook — and why your business probably needs one
You’ve heard the word. Maybe your developer said it once and you nodded. Here’s what it actually means and why it’s the invisible glue behind most business automation.
Read it →What the AF is Deluge — and why Zoho power users swear by it
Zoho Flow handles 80% of what you need. Deluge handles the other 20% — the part that actually matters when things get complicated.
Read it →What the AF is an API — and when you actually need one
Everyone says “just use the API” like that answers the question. Here’s what it actually means for your business.
Read it →What the AF is a CRM — and why your spreadsheet isn’t one
You don’t need to run a sales team to need a CRM. You just need more than one customer.
Read it →What the AF is a trigger — the first domino in every automation
Every automation starts with one thing that happens. Understanding triggers changes how you think about automation entirely.
Read it →What the AF is “automation” — in plain English, no developer needed
Every software vendor says their product “automates” things. Here’s how to actually tell what that means and what you should care about.
Read it →What the AF Is a Prompt?
A prompt is the instruction you give AI. There’s a big difference between one that works and one that doesn’t.
Read it →Chatbot vs. AI Assistant: What’s the Difference?
People use these terms interchangeably. They’re not the same thing.
Read it →No-Code, Low-Code, or Custom? How to Choose.
Three different ways to build. Three very different outcomes.
Read it →